Since almost every young person today is drawn towards corporate jobs, we should connect with the corporate world itself and convince them to take this cause as a Corporate Social Responsibility (CSR) and encourage their workforce to volunteer and extend their support in whatever way possible.
In my view this way we'll be able to touch a large base of population in the world to come together for a sensible cause.
Let's create a Conscious Planet #SaveSoil
You nailed it. Multinationals have the means to back the Save Soil initiative NOW. In every which way they can. If compelling scientific data and the state of our world today is not enough to bring all hands on deck immediately, maybe being answerable to a concerned government, will. A government that cares more about Mother Earth (Save Soil), above all other concerning environmental issues at the moment,